Case Study


Step 1


Jeff and I (Shaina) met with Rebecca & Melissa Cummings in our showroom to discuss their event. We asked Rebecca many questions regarding her interests, likes, & dislikes, favorite colors & ideas. After our meeting, we came up with the following.


Step 2

Logo Concept & Design

Rebecca’s logo features a piece of the Bethany Mota Trademark which combines a heart & a peace sign. We used the famous “I Heart Radio” slogan and layout to combine her Logo Icon and Text. The final result was then rearranged into multiple layouts for different formats. We used one version on the centerpieces, one on the custom backdrop & a third for the party favors with an alternate color for the boys.

Step 3

Building the Décor

Rebecca’s décor included Photo Cube Centerpieces featuring her logo & clipart of her interests with magnificent Silver Sparkle Balloons & LED Lighting. Her Custom Backdrop featured her logo & was displayed near the DJ booth with twinkling lights surrounding it. We let hundreds of loose balloons on the ceiling over the dance floor with beautiful silver shimmer ribbon hanging down. Her room was filled with pink LED Uplighting which finished off the magical transformation of her room.


The Results

Client Testimonial

When I came into Balloon Artistry, although it was my third daughters Bat Mitzvah, it still felt like it was my first all over again. I had no ideas, no direction and was having a really hard time figuring out what my 13 year old daughter wanted. When I walked through the doors of their showroom I was blown away by the incredible creativity, colors, themes and artwork. Although there was so many things to look at, it was immediately clear to me that things were created based on each individual client & child’s needs. I sat down at the table with Shaina & Jeff and they spent time with my husband, my daughter & me until we came up with an idea, a color scheme and a design concept. It was apparent that all they wanted to do was make me & my daughter happy for her special day. With their unbelievable creativity they took what felt like an overwhelming task and turned it into something amazing, personalized and exactly what my daughter envisioned. Shaina would constantly email ideas & mockups so I felt included in the process from beginning to end. It felt like having a party planner, decorator & friend all in one.


When Rebecca & I walked into the room the day of the party we were in awe. Rebecca face exuded pure joy, it was everything she ever dreamed of. From the smallest detail to the overall room we were completely blown away!

for making my party a huge success!”

~Rebecca Cummings

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